Family Travel Storytelling, Photography & Content Campaigns for Destinations, Hotels, Wineries, and Travel Brands
The Backpacker Mom is a family travel media brand and content studio helping destinations, hotels, wineries, and travel brands reach modern families through professional photography, video, SEO travel writing, and authentic on-location storytelling.
Founded by Phylicia Stitzel, a travel writer, photographer, wine educator, and mom of two, The Backpacker Mom creates content for families who want more than a vacation. They want culture, connection, beautiful places, good food, meaningful experiences, and the confidence to bring their kids along for the adventure.
Whether I’m road-tripping across the USA, exploring European wine regions, photographing boutique hotels, or helping parents navigate international travel with babies and school-age kids, my work focuses on one core belief:
Motherhood does not end adventure. It changes the way we tell the story.
Who I Work With
I partner with brands that want beautiful, useful, and story-driven content that resonates with families and modern travelers.
Tourism Boards & Destinations
Family-focused campaigns, itineraries, and SEO content that inspire travel.
Hotels & Resorts
Visual and written storytelling that helps families picture their stay.
Wineries & Wine Regions
Approachable wine travel content that connects culture, place, and experience.
Travel & Lifestyle Brands
UGC, photography, and video that show your product in real travel moments.
Past Collaborations & Experience
My past collaborations, hosted projects, media work, and destination coverage have included:
From family-friendly destination guides to wine country storytelling and hotel content creation, my work blends editorial experience with professional visual production and real-life travel insight.
Why Work With Me?
I combine multiple high-value skills into one partnership:
- Travel writing (SEO + editorial)
- Professional photography
- Short-form video + UGC
- Wine education
- Family travel expertise
I don’t just create content—I create context.
Content that answers real questions families have before they book.
I make elevated travel feel approachable.
Wine regions, boutique hotels, international travel—made realistic and accessible for families.
I create assets you can actually use.
From blog features to licensed photo galleries and social content.
Services I Offer
Destination Storytelling Campaigns
For tourism boards, DMOs, cities, counties, wine regions, and regional travel campaigns.
✓ SEO-optimized blog articles
✓ Family-friendly destination guides
✓ Road trip itineraries
✓ Seasonal travel coverage
✓ Instagram Reels
✓ Carousel posts
✓ Story coverage
✓ Professional photography
✓ Short-form video
✓ Licensed content assets
✓ Family travel tips and logistics
Hotel & Resort Content Creation
For hotels, resorts, boutique properties, vacation rentals, and family-friendly stays.
✓ Room and property photography
✓ Lifestyle family photography
✓ Short-form hotel videos
✓ UGC-style walkthroughs
✓ Family stay reviews
✓ Blog features
✓ Licensed photo galleries
✓ Social media content
Travel Brand & UGC Content
For travel, lifestyle, outdoor, family, wine, tech, and hospitality brands.
✓ UGC videos
✓ Short-form vertical videos
✓ Product-in-use photography
✓ Reels
✓ Travel gear content
✓ Raw footage add-ons
✓ Licensed usage for organic or paid social
✓ Hotel and destination product integration
Photo Licensing
Professional travel imagery available for:
✓ Websites + social
✓ Marketing campaigns
✓ Editorial + print
✓ Destination assets
SEO Travel Writing
High-quality written content that blends storytelling with search visibility.
✓ Sponsored blog posts
✓ Hotel features
✓ Family travel content
✓ Wine travel articles
✓Destination guides
Winery & Wine Travel Campaigns
For wineries and wine regions looking to feel more approachable and experience-driven.
✓ Winery photography + video
✓ Wine travel guides
✓ Social content
✓ Family-friendly wine coverage
✓ Educational storytelling
Let’s Work Together
If you’re looking to create content that feels real, useful, and visually compelling for modern families, I’d love to hear what you’re building.
Website: www.thebackpackermom.com
Instagram: @thebackpacker_mom