Destination storytelling through a family lens.
Professional photography, UGC + short-form video, and editorial storytelling for destinations, hotels, wineries and tourism brands.
Destinations I’ve created for
- Visit Seattle
- Visit Carlsbad
- Tourism Golden
- Visit San Juan Islands
- Visit Williamsburg
- Explore Alexandria
- Visit Chelan County
- Visit Corpus Christi
One creative partner. Three kinds of content.
A professional photographer, a short-form video creator and an established travel writer — in one person, on one trip.
Professional Photography
Licensed, campaign-ready imagery from nearly two decades behind the camera, including 10+ years of photojournalism.
UGC + Video
Social-first vertical video that feels real and performs, plus raw footage your team can cut for its own channels.
Editorial
Destination writing that ranks and gets read, on my own platform and in outside publications.
Family travel isn’t a niche. It’s a buying audience.
I create destination content from the perspective of a traveling family without making every story feel like children’s content. From boutique hotels and culinary experiences to outdoor adventures, cultural attractions and wine regions, my work shows parents that having children doesn’t mean giving up meaningful travel.
For destinations marketing to more than one generation at once, that’s a rare combination: content that speaks to parents, couples and wine lovers in the same library.
“Motherhood does not end adventure. It changes the way we tell the story.”
What we can create together
Every project is scoped around what your team actually needs to publish, with clear deliverables and usage rights.
Destination Content Libraries
Licensed photography and vertical B-roll your team can pull from all year.
Websites · social · email · PR · campaigns
Family Lifestyle Campaigns
Real families experiencing your lodging, food, attractions and activities, in photo and video.
Seasonal campaigns · visitor guides · ads
Short-Form Destination Video
Reels, UGC and raw vertical clips built for how travelers discover places now.
Instagram · TikTok · YouTube Shorts · paid social
Hotel + Hospitality Content
Rooms, property, amenities and lifestyle imagery, plus walkthrough video.
Booking pages · OTA listings · social
Food + Wine Tourism
Wineries, winemakers, harvest, restaurants and regional storytelling from a WSET-trained wine educator.
Wine trails · culinary campaigns · features
Editorial Storytelling
Destination articles, SEO guides and itineraries, with potential for outside editorial placement.
Blog · SEO · freelance features
A single visit can produce all of this
One creative partner. One trip. An entire library of destination content.
See the work
Full galleries, organized by what you’d hire me for.
Short-form content that moves people
Three examples. There’s more where these came from.
Destination
A place, told in 30 seconds
Hotel + Hospitality
Property walkthrough / stay experience
Family Experience
What it actually feels like to go
Writing that lasts longer than a feed.
Travel writer and photographer covering family travel, wine tourism, cultural travel and sustainable tourism, published on The Backpacker Mom and in outside publications.
Simple from first call to final files
Discovery call
We talk about your season, audiences and the content gaps your team is trying to fill.
Custom proposal
You get a clear scope: deliverables, timeline, usage rights and licensing, quoted as a professional content project.
Create + deliver
I travel, create and deliver edited, organized files ready for your website, social and campaigns.
Let’s create something travelers want to experience.
Planning a 2027 campaign, a destination refresh or a seasonal content library? I’d love to hear what you’re working on.
phylicia@thebackpackermom.com· @thebackpacker_mom· Full Work With Me page